Text Message Marketing: Annoying, Brilliant or Both? The technology we use for marketing is developing at a rapid pace. Things that seemed like science fiction even a few years ago, like artificial intelligence-driven campaigns and virtual reality experiences, are now mainstream. Sometimes, this means that we can forget about one Read more…
Considerations for product descriptions To highlight the right benefits and tell a convincing story in your product description, there are a few considerations you should keep in mind. These will help you shape the product description to appeal to the people most likely to buy in the first place. Your Read more…
How to Calculate Gross Income for the PPP Editor’s note: On Tuesday, May 4th the PPP ran out of general funds and the SBA stopped accepting new PPP loan applications. A reserve of funds is still available for community financial institutions that lend to businesses run by women, minorities, and Read more…
#2 – Bird by Bird by Anne Lamott Bird by Bird is a must-have for any writer’s kit. In this book, Anne Lamott packs in everything from the trials and tribulations to being a writer while dealing with the many perils of her personal life from addiction to parenting. Make Read more…
Does it Matter Where You Go To College? There’s a belief that if you attend a more elite institution to earn your degree, you’ll achieve more success and land a better job. If you find yourself applying to colleges and wondering, “Does it matter where you go to college?” you Read more…
43 low-cost or free advertising and marketing ideas for small businesses Is it possible to advertise for free or on the cheap? It turns out you don’t need a massive marketing budget to boost your business profits. The key to success is to ensure you have a clear goal and Read more…
No. 2: Minimal accountability at the lower level With more teachers backed into a corner over how they teach, grade, and deal with students who are simply not putting forth the effort, there are many more cases where students are merely passed along instead of being taught to a level Read more…
What is a hook? A hook is an interesting sentence or paragraph that you can use at the beginning of a piece of writing to capture the reader’s interest. It sets the tone and convinces the reader to continue reading. A strong hook is important because it can help you Read more…
8 Financial Tips for Young Adults Amy Fontinelle has more than 15 years of experience covering personal finance—insurance, home ownership, retirement planning, financial aid, budgeting, and credit cards—as well corporate finance and accounting, economics, and investing. In addition to Investopedia, she has written for Forbes Advisor, The Motley Fool, Credible, Read more…
9 skills every social media manager must have A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me Read more…